Who Pays for Gym Software?

There are three money flows in this category. Most arguments about "what software costs" mix them together.

• The facility pays the vendor.
• The athlete pays the vendor.
• The parent pays, and the facility gets a share.

L4 uses the first and the third. It is not built as the second.

L4 is built for youth athletes training in a facility, plus a parent portal. It is not a program marketplace for athletes who never enter the building. It is not lab-grade force-plate hardware. Read the rest of this page with that scope in mind.

The gym pays the facility subscription. Confirm current prices on l4performance.ca/l4. Figures below are CAD plus applicable tax.

• Free under 25 active athletes
• $99.99 per month up to 500
• $139.99 for 501 to 1,000
• $199.99 for 1,001 to 2,000

An athlete is active if they completed a training session in the last 90 days, or if they currently hold an active program assignment. Archive someone and they stop counting the same day. They count again later if they train or get a program assignment. That definition is What counts as an active athlete?

Tiers move in both directions automatically. If the active count falls into a lower rung, the next invoice drops. There is no mid-cycle proration. The change takes effect on the next invoice. That rule is Does the software bill drop when the roster shrinks?

If an athlete stopped training, see Why you should not pay for athletes who are not training.

Booking, if you want it, is also a facility-pays line. It is an optional add-on at $100 CAD per month. It is not inside the subscription. Details: Is booking included, or an add-on?

If you already know your roster size and how many athletes trained in the last 90 days, use the gym software pricing calculator to see the L4 estimate next to those numbers.

The second model is a marketplace. The athlete (or the family, acting as a customer of the platform) buys a program from the vendor, often with no facility in the middle. L4 is not that. If the athlete never enters the building, this is the wrong product.

That is a scope limit, not a slogan. It keeps the facility subscription attached to in-facility training, and it keeps the parent portal attached to that same athlete.

The parent-facing layer is optional and paid by the family when they choose it.

Free base, no parent payment: profile, wellness-style tracking, goals, personal records, base player card, workout viewing, messaging the coach. Full list: What can a parent see without paying?

Paid by the family:

• Premium: $9.99 CAD per month per athlete, for ranking and season-summary style reporting
• Home program: one-time purchase per four-week block, facility-configurable, commonly $79.99 to $99.99

Those purchases use a Stripe Connect split. The facility receives the majority by default (70 facility / 30 platform), unless a tenant has a negotiated override.

So: parent pays the vendor path, facility receives its share. That is not the same as the gym raising its own software bill to fund parent features. The revenue case is in The Revenue Stream Most Gyms Are Missing.

L4 does not take a percentage of booking revenue. Booking payments go to the facility's own payment account. The gym pays the $100 add-on. The booking payments themselves are not shared on the 70 / 30 split.

Do not blend that with Premium and home programs. Two products, two paths. The cut question is Does the platform take a booking cut?

Strength and conditioning software your coaches run the floor on, with an athlete and parent app that creates new revenue for your facility.

Strength and conditioning software

Write three columns: facility pays, athlete pays, parent pays (and who gets a share). Put every line item in one column.

Then ask what "active" means, whether the facility bill falls when the roster shrinks, whether booking is an add-on, and whether booking payments are cut. Ask what a parent sees at $0. If you leave, ask any vendor about export and what happens to the data. I am not describing L4's export behavior on this page.

Also ask whether the coaching tool hooks into Claude or ChatGPT, or locks you into a built-in bot. L4 connects your coach login to Claude and ChatGPT today. Muse is pending. Setup: connect Claude or ChatGPT to L4.

The index of those questions is Questions to ask any gym software. For sticker price versus all-in cost, see What Gym Software Really Costs Once You Add It Up. The hub is the gym revenue and software guide.

If you are still choosing a vendor, start with How to choose youth training gym software.